ESPRESSO WE CARE – COFFEE CAMPAIGN BREWS SUPPORT FOR LOCAL CHARITY
Centra and SuperValu to donate 50p from sales of Frank and Honest Coffee to Action Cancer Coffee lovers across Northern Ireland can make a difference with every cup as Centra and sister brand SuperValu stores launch a charity initiative in support of charity partner Action Cancer.
Starting on Wednesday, 1 st October – International Coffee Day – the campaign will run until Saturday, 4th October. During this period, 50p from every Frank and Honest Coffee sold in participating stores will be donated directly to the brands’ charity partners to help fund life-saving services and health programmes.
Now in its fifth year, the ‘Espresso We Care’ campaign has raised over £81,000 for Action Cancer, helping to keep the charity’s Big Bus mobile clinic on the road, delivering breast screenings, health checks and skin cancer detection services. Maurice Cusack, Senior Marketing Manager at Musgrave NI, which owns the retail brands, said:
“Supporting local is very important to Musgrave and our Centra and SuperValu stores. We’re proud of our long-standing partnerships with Action Cancer and we’re pleased to bring back the ‘Espresso We Care’ campaign for a fifth year. We hope our caring customers will pick up a coffee when they’re in store and help us raise funds for a charity doing vital work in communities across Northern Ireland.”
Centra and SuperValu have been partnering with Action Cancer since 2001, and earlier this year reached a landmark £4 million in fundraising for the charity. Thanking Centra and SuperValu staff and their customers, Gareth Kirk, CEO of Action Cancer said:
“We are delighted that the Espresso We Care charity fundraiser is back again this year. Thanks to the continued support of Centra and SuperValu and their generous customers, we can bring our life-saving breast screening service, skin cancer detection and health checks to communities across Northern Ireland on the Big Bus.
“Please purchase a Frank and Honest coffee to support this fantastic initiative. Not only will you enjoy a delicious cup of coffee, but you will also be helping Action Cancer make a positive difference to the lives of local people.”
Starting at £2.90 for a Frank and Honest coffee, 50p from the sale of each coffee will be donated to the charity over the four-day period.
