EVERY CUP COUNTS: ESPRESSO WE CARE CAMPAIGN RETURNS TO SUPPORT ACTION CANCER
Centra and SuperValu to donate 50p from sales of Frank and Honest Coffee for local charity
Centra and SuperValu stores across Northern Ireland are once again inviting customers to make a difference with every cup of coffee as the popular Espresso We Care campaign returns in support local charity Action Cancer.
Running from Thursday 1 October to Sunday 4 October, coinciding with International Coffee Day, the initiative will see 50p from every Frank and Honest coffee sold in participating stores donated to the retailers’ charity partner.
Now in its sixth year, Espresso We Care has become a successful annual fundraising campaign, raising an impressive £107,000 for the charity since its launch. The funds support vital services delivered by Action Cancer on board its mobile clinic the Big Bus, including health checks, breast screening and skin cancer detection appointments.
Maurice Cusack, Head of Retail Marketing for Centra and SuperValu, said:
“Espresso We Care has become one of our most successful and engaging fundraising initiatives, and we’re incredibly proud that, together with our retail partners and customers, we’ve raised £107,000 for Action Cancer since the campaign launched.”
“Our retailers and store teams are passionate about supporting local communities, and this campaign gives customers a simple way to contribute while enjoying a great cup of coffee. Every Frank and Honest coffee purchased helps fund essential services that make a real difference to people and families across Northern Ireland.”
Centra and SuperValu have partnered with Action Cancer since 2001 and have raised more than £4.25 million to support the charity’s life-saving services across Northern Ireland. Funds raised through Espresso We Care help keep Action Cancer’s Big Bus mobile clinic on the road, delivering breast screening, health checks and skin cancer detection services within local communities.
Starting at £3.00 for a Frank and Honest coffee, 50p from the sale of each coffee will be donated to the charities over the four-day period.
