It’s time to ‘lose the bap’, unless it’s a healthy one! Your idea for a healthy, nutritious lunch could win you £500!

LEADING convenience retailers, SuperValu and Centra, and public transport provider, Translink, have joined forces to launch the Healthy Lunch Off competition, challenging the whole of Northern Ireland to get creative and come up with a unique, healthy lunch idea that could win them some fantastic prizes.

Launching at the start of summer, the campaign also aims to encourage more people to be active and enjoy the great outdoors by packing a healthy picnic and hopping on board the bus or train to explore some of Northern Ireland’s top attractions and beauty spots.

The winner of the Healthy Lunch-Off competition, supported by SuperValu, Centra and Translink, will take home a cash prize of £500 and have their creation served in SuperValu and Centra delis for the whole country to sample, explained Desi Derby, Marketing Director, Musgrave.

“We already serve an extensive range of healthier food and drinks at our stores.  With our Healthy Lunch Off competition, supported by SuperValu, Centra and Translink, we want to inspire young people and adults to think more about the choices they make when thinking about their lunch.  Our customers love the convenience and quality that we offer them but we want them to know that we’re passionate about providing healthy food and drink alternatives.

“Part of the proceeds of the Healthy Lunch Off competition, supported by SuperValu, Centra and Translink, winning lunch creation will be donated to our charity partner, Action Cancer”, said Desi.

So what kind of healthy lunch creations do SuperValu, Centra and Translink expect to see from the public?

Desi continued: “We have no idea what the healthy lunch ideas will be but we expect to see salad bowls with a twist, a healthy sandwich or a wrap with a saucy surprise and maybe even a hot bite with a nutritious side – whatever the creation, it has to be unique, it has to be healthy and you have to be able to find the ingredients in Northern Ireland!”

There is nothing better than taking a day trip somewhere in Northern Ireland, said Ursula Henderson, PR Manager, Translink:

“We want to capture the public’s imagination and create some really ‘tasty trips’ by bus or train. Public transport is an active and healthy way to travel and we’ve a wide range of discount tickets available to encourage more people to get outside and explore Northern Ireland this summer.

“The competition is a fun way to get creative, pack the perfect picnic and enjoy a fun and healthy day out. Your entry could even be inspired by your journey and places you visit so we hope our customers enjoy getting their creative juices flowing and joining the Healthy Lunch Off!”

SuperValu and Centra have asked their experienced food ambassadors to be judges; Jane McClenaghan and Sarah Patterson, will bring their considerable experience of healthy food to the competition to decide which entries will make a delicious lunch.

Jane McClenaghan, Centra’s Nutrition Ambassador, said: “This is such an interesting challenge for those who want to eat healthier lunches and I can’t wait to see what wonderful ideas people come up with.”

Sarah Patterson, SuperValu’s Vegetarian Ambassador, said: “I would be so delighted to see some unique vegetarian and vegan inspired lunch ideas, so get your thinking caps on and send us in your ingredients for the Healthy Lunch Off.”

To enter, simply email your Healthy Lunch Off suggestion to, healthylunchoff@musgrave.ie, by the closing date which is Friday 13^th July.

The prizes from SuperValu, Centra and Translink are £500 in cash for the winner, as well as having their creation available at SuperValu and Centra stores across Northern Ireland for a limited period.  Translink travel ticket vouchers will also entitle winners, their family and friends, to free travel by bus and train right across Northern Ireland – perfect for relaxing summer days out.

For further information on the Healthy Lunch Off supported by SuperValu, Centra and Translink visit www.supervalu.co.uk, www.centra.co.uk and www.translink.co.uk.

 

Healthy Lunch-off competition (Competition) Terms and Conditions:

1. The promoter of the competition is Musgrave Retail Partners Northern Ireland Ltd trading as Musgrave Northern Ireland (MNI). The Centra terms and conditions and privacy policy at www.centra.co.uk apply to this competition. The SuperValu terms and conditions and privacy policy at www.supervalu.co.uk apply to this competition.
2. The competition is open to residents of Northern Ireland only, excluding employees of MNI, their families, agents or anyone else connected with this promotion.
3. No purchase is necessary.
4. Only one entry per person. Multiple entries made by the same person from various Facebook, Twitter or Instagram accounts or from the same IP address will not be accepted.
5. Entry is via email, entries should be sent to healthylunchoff@musgrave.ie
6. The competition will end on July 13^th 2018, unless otherwise stated. MNI has the right to change the competition dates at any stage during the competition.
7. The winner will be chosen by evaluating the entries submitted and MNI will select what it believes to be the best entries as winners using its sole discretion.  MNI will contact the winner(s) through the platform the competition was entered on. Winner must respond with their details (Full Name, Address and Mobile Number within 7 days unless otherwise stated). The winners will have 72 hours to redeem their prize in accordance with the instructions from MNI and upon receiving the letter/phone call they may be required to answer a question of skill and text back the response to redeem their prize.  If the winners do not redeem their prize within this time period, MNI reserves the right to pick another winner.
8. In the event that a winner cannot be contacted or does not respond by within 7 days to the winner notification, an alternative winner will be selected from entries.
9. The information you provide to us for this competition will only be used for this promotion and details of the names of the winners will be published on our web sites and will be made available to entrants on request for following the competition. Your personal details will be held for the purpose of the sending you the competition prize and are not held for any other reason and are not shared. However, in the event that you win the competition we may use your name in relation to your entry for advertising purposes and may identify you with any recipe provided.  Details of non-winning entries will be held for 3 months and will be permanently deleted after that.
10. You agree that by entering this competition you assign the rights to any recipe other material provided to MNI who may use it in its advertising materials as it sees fit.
11. You also confirm that any recipe or other material provided by you is your own work and is true and accurate and that you have not copied it without authority or and that there is no legal, contractual or other limitation to your submission of such material to us.
12. MNI may use and share your personal information with businesses and suppliers that provide prizes for the Promotion and or with businesses and suppliers of services for the purpose of processing information on our behalf (e.g. printers or IT service providers).
13. There is no cash or other alternative to the stated prize. The prize is non-transferable and non-refundable. Only one prize per winner per household.
14. Winners will be notified by letter and/or by telephone according to the contact details supplied by the entrant, within 14 days of the closing date of the relevant prize draw.
15. Entry is free but entrants should be aware that they may be subject to local call charges depending on their own individual arrangements for Internet access.
16. Any breach of these Terms and Conditions may invalidate an entry and/or result in a forfeit of the prize.
17. MNI does not accept responsibility for entries which are illegal, incomplete or damaged and these entries will not be accepted.
18. MNI reserves the right to terminate, amend, and extend this promotion in wholly exceptional circumstances outside its control.
19. MNI accepts no responsibility for any damage, loss, injury (other than our liability for personal injury or death as a result of its negligence) or disappointment of any kind suffered by any entrant in entering this competition, including as a result of any entrant winning or not winning any prize.
20. These Terms and Conditions and any dispute or claim arising out of or in connection with them or their subject matter (including the Promotion), existence, negotiation, validity, termination or enforceability (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of Northern Ireland.
21. The Courts of Northern Ireland shall have exclusive jurisdiction in relation to any dispute or claim arising out of or in connection with these terms and conditions or their subject matter, existence, negotiation, validity, termination or enforceability (including non-contractual disputes or claims).

 

 

Frank and Honest are delighted to announce its commitment to become the first national coffee brand to move to 100% Compostable Coffee Cups.

Frank and Honest, available in selected SuperValu, Centra and Mace stores, will replace all non-recyclable single-use coffee cups with a new compostable cup and lid from September this year. This new initiative has the potential to divert millions of coffee cups from landfill annually.

The new compostable cups and lids can be organically recycled in the brown food waste bin and commercially composted locally, typically in a matter of weeks.

Fergal O’Kane, Musgrave, said: “Frank and Honest has a national geographical footprint with 630 locations across the island of Ireland, so this new initiative will help move towards a more sustainable Northern Ireland.

“Last month, Musgrave and our SuperValu and Centra brands, were named ‘Green Retailer of the Year’ for the development of our ambitious new three-year sustainability strategy.  So, by offering customers only compostable Frank and Honest cups, we are further building on our commitment to sustainability and improving the planet.”

Local business owner and passionate recycler, Nicola Bryce-Ward, said: “As a business owner, I realise how important recycling and composting is and I always encourage people at the gyms I own to be mindful of the planet and how our choices can adversely affect it.  To hear that a huge brand like Frank and Honest is doing the same thing is admirable and I would like to applaud them for their incredible move to offering only compostable cups to its customers.  It will certainly encourage me to drink only Frank and Honest and I will be telling all of my customers to do the same!”

The certified compostable coffee cups will be made from plant-based materials. After use, they can go in the brown bin and will biodegrade with food waste in under 12 weeks, creating nutrient-rich compost to feed Northern Ireland soils.

Musgrave, the name behind Northern Ireland’s leading wholesale and convenience retail brands, SuperValu, Centra, Mace and MarketPlace, is celebrating 35 years of business in Northern Ireland, with the release of a new television advert featuring local store workers, customers and well-known iconic places.

As part of the creative behind the ad, the grocery and convenience retailer carried out a search last month to find people from Northern Ireland to appear in a “top-secret project”. Though project details were not released at the time, over 50 people attended an open casting in Belfast to be in with a chance of landing a role.

It can now be revealed that the project was in fact a brand new 40 second TV advert, celebrating 35 years of Musgrave loving local in Northern Ireland.

The Musgrave business was founded in Cork by brothers Thomas and Stuart Musgrave in 1876. Both brothers later went on to marry the “Robert’s sisters” who came from Enniskillen, Co. Fermanagh. And in 1982, the business expanded into Northern Ireland with the opening of the Duncrue “Cash & Carry” – known today as Musgrave MarketPlace.

The TV ad, directed by top NI talent, Colin McIvor, follows the journey of food from farm to fork, and charts how Musgrave has been ‘loving everything local for 35 years’ and making a positive impact in communities right across Northern Ireland.

Desi Derby, Marketing Director, Musgrave, said: “We are celebrating loving everything local for 35 years and this includes our incredibly talented food and drink producers, our independent retailers, the dedicated people who work in our stores, our warehouse and office colleagues and of course our loyal customers who drive our ambition to always be the best. Supporting local is of paramount importance to Musgrave, that’s why we’ll spend £120 million on Northern Irish food and drink this year, continuing to work with over 140 local suppliers – selling more than 3,000 local products in-store.”

But it was the people of Northern Ireland who became the real stars, following an open casting call looking for homegrown talent, continued Desi.

“All five members of the Carter family from Bangor came along to the open casting and they were so talented that we gave all of them a starring role, including Dad, Steve (44), and his children Cameron (15), Ethan (13), Aaron (10) and Leah (8).  Andrea Trainor (39) and her son Finn (5) from Newtownabbey and sisters, Niamh (16) and Ciara Rogan (10) from north Belfast also impressed us and feature in our advert.

“Eagle-eyed viewers will also see the Titanic Hotel, who are a customer of Musgrave MarketPlace, and the stunning, Silent Valley, make appearances in our ad.  We hope everyone enjoys it and we are looking forward with optimism and confidence to loving everything local for the next 35 years and beyond”, Desi concluded.

The new Musgrave television advert, which will run for a number of weeks, will premiere on UTV on Saturday April 14, during Britain’s Got Talent and at the same time on SuperValu, Centra and Mace’s social media channels.

For some families, young professionals and many people in between, modern day life is incredibly fast-paced. There’s so much going on outside the home that, by the time we get through the front door in the evening, the last thing we want to do is cook a meal from scratch.

As a solution, leading convenience retailers, SuperValu and Centra have developed a range of convenient evening meal solutions that are leading the way in taste, price and choice, explained Ciara McClafferty, Trading Director, Musgrave.

“Consumers are savvier about food than ever, continually demanding innovation, value and variety but not wanting to lose out on quality and nowhere is this more evident than in the ready meals category”, said Ciara.

Centra’s ‘Make a Meal of It’ and SuperValu’s ‘Prepared for You’ ranges are already available in stores across Northern Ireland.

“We are delighted to be able to provide quality, market-leading on-trend ranges that give us real standout in the evening meal solutions marketplace. It is our ambition for SuperValu and Centra stores to become the number one destination for quick and easy meals that families, young professionals and the rest of Northern Ireland will love”, commented Ciara.

With increases in travel, customers are looking to introduce new tastes into their evening meals, whether that be a Spanish Paella or even a new twist to an old traditional favourite. Delivering what customers want is really important to SuperValu & Centra.

“We have benchmarked ourselves against market leaders in this category with a mission to expand our breadth of range, constantly review quality and bring innovation.

“The growing hunger for convenience will continue to drive the appetite for quick and easy meal solutions and our excellent family meals and meals for one are raising the bar across the category”, said Ciara.

The exciting new range was officially unveiled at an event at Harlem, Belfast in August. Guests were invited to the launch of a new menu ‘with a twist’ – the twist being that the meals served up were from the new SuperValu and Centra evening meal solutions ranges.

Over 90% of the those surveyed on the night said they would have been prepared to pay between £10-£15 for their main course; whilst 80% rated their meal as very good or excellent.

The Centra ‘Make a Meal of It’ and SuperValu ‘Prepared for You’ ranges cater for a wide range of tastes and there is really is something for everyone.

“Our meal solutions include a range of family meals like Chicken Pasta Bake, Chicken Korma, Chicken Jalfrezi, Paella and traditional meals such as Beef Lasagne, Meatball Pasta Bake and Cottage Pie.  All designed to meet the needs and missions of our target consumer segments: ‘Quality Cooks’ and ‘Quick and Easy Families’.

“New features include the addition of ‘Premium Family’ and ‘Healthy Meals’ to bolster our health credentials. The ‘Premium Family’ range includes SuperValu ‘Prepared for You’ Beef Brisket, Chicken Mozzarella and Turkey & Ham. Our low in fat, high in protein ‘Healthy Meals’ contain less than 450 calories and are one of your five-a-day vegetable portions.

“Our meal for one ranges in SuperValu and Centra include Beef Stew, Beef Teriyaki, Chicken Korma with Rice and Chicken Curry, to name a few”, said Ciara.

It isn’t just taste where the Centra and SuperValu meals are proving a hit with consumers, concluded Ciara.

“You can pick up two of our meals-for-one for only £7 and the family meal packs are only £6.50, so the value is great and hits the right tone with our customers who are just as concerned with quality as they are with price.”