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Be Safe, Been Seen

28th October 2007

Children were encouraged recently by the Department of the Environment (DOE) and Centra to take extra care on their bikes as daylight hours shorten and winter approaches.

The ‘Be Seen, Be Safe’ message was promoted by DOE and Centra as part of the Cycling Proficiency Scheme campaign and aimed to improve childrens’ road safety after the clocks went back an hour on October 28. 

Cartoon safety character ‘Skooter’, who is featured in the Road Safety Teaching Aid Calendar issued by DOE free of charge to every primary school in Northern Ireland, was used to highlight the message.

Be Safe, Be Seen Cartoon safety character Skooter joined Ben McMeekin (10) and Maeve Ainsworth (9) from St. Anne’s Primary School, Finaghy, Carol Wilkinson, manager of the DOE Road Safety Education Officer Service, rear, and Centra Brand Manager Nicky Kelly, front, to remind other children to be seen and safe.